Hello Vino is the leading mobile app among U.S. consumers for wine recommendations. With more than two million app downloads, its influence extends beyond brand awareness to driving purchases in the on- and off-premise beverage sales environments as well as online retail.
MundoVino, a member of The Winebow Group, is a leading U.S. importer of wines from Argentina, Chile, Spain and Portugal. MundoVino's Root: 1 wine brand from Chile is the focus of this new mobile marketing program.
As part of the partnership, Hello Vino will promote MundoVino's Root: 1 wine brand from Chile to its mobile app users through a prominent "takeover" sponsorship and product placement at the top of wine recommendation lists. The Hello Vino app recommends specific Root: 1 wines to consumers according to buying occasions such as meals and gift-giving, in alignment with in-store POS displays and retail programming.
Other features include automated push notifications and location-based services (LBS) with interactive maps directing shoppers to nearby retailers where Root: 1 wines can be purchased.
Please contact hello@hellovino.com or call 415-598-8466 with questions or to review the program features.
